> ## Documentation Index
> Fetch the complete documentation index at: https://docs.valiyou.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Create
> Create sponsorship valuations using CPM methodology. Track sales revenue, player transfers, TV broadcasting, social media metrics, and calculate total ROI.
# How to Create Sponsorship Valuations
**Create data-driven sponsorship valuations** using industry-standard CPM (Cost Per Mille) methodology. Calculate accurate sponsorship ROI by combining sales revenue, media exposure across TV and digital channels, social media metrics, and brand value indicators.
Valiyou's valuation system helps sports clubs, agencies, and brands quantify the true monetary value of sponsorship opportunities with transparent, auditable calculations.
## Getting Started
To create a new valuation:
1. Navigate to **Valuations** → **Valuations** in the sidebar
2. Click **"New Valuation"** button
3. Fill in the form sections below
4. Save as draft or approve immediately
**Permissions Required**: You need at least one of these permissions: Edit Sales Value, Edit
Transfer Value, Edit Marketing Value, or Edit Brand Value.
## Valuation Form Sections
The valuation form is divided into multiple sections, each capturing different value components.
### 1. Valuation Date
Select the date for this valuation. This helps track valuations over time and compare historical data.
**Field:**
* **Date** - The date this valuation represents (defaults to today)
Use consistent dates (e.g., end of each quarter) for easier time-series analysis in reports.
### 2. Sales Value
Capture revenue from merchandise and matchday ticket sales.
**Fields:**
* **Merchandise Revenue** - Total revenue from club merchandise sales
* **Matchday Revenue** - Revenue from ticket sales and matchday events
**Permission:** Edit Sales Value (Enterprise)
**Currency**: All monetary values use your organization's base currency (set in Settings).
### 3. Player Sales (Optional)
**Feature Availability**: Player sales tracking requires Professional or Enterprise plan.
Track individual player transfers and their financial impact.
**For each player sale:**
* **Player Name** - Name of the sold player
* **Sale Value** - Transfer fee received
Click **"Add Player Sale"** to add multiple transfers. The total is automatically calculated.
**Permission:** Edit Transfer Value (Enterprise)
### 4. Media Value
Media value is calculated across multiple channels. Each channel has its own section with specific metrics.
#### TV Broadcasting
Television broadcast exposure value.
**Fields:**
* **Duration (minutes)** - Total minutes of TV exposure
* **Size Category** - Logo size on screen as % of screen area: Small ≤1% (0.2x), Medium 1-5% (0.7x), Large 5-15% (1.0x), Extra Large >15% (1.5x)
* **CPM** - Cost per thousand viewers
* **Viewers** - Total number of TV viewers
**Permission:** Edit Marketing Value (Enterprise)
**CPM (Cost Per Mille)**: CPM represents the cost per 1,000 impressions. Typical values range from
€5-€50 depending on audience quality.
#### Web TV
Online streaming and web TV exposure.
**Fields:**
* **Views** - Total number of web TV views
* **CPM** - Cost per thousand views
**Permission:** Edit Marketing Value (Enterprise)
#### PR & Press
Traditional media and press reach.
**Fields:**
* **Reach** - Total audience reached through PR
* **CPM** - Cost per thousand reach
**Permission:** Edit Marketing Value (Enterprise)
#### Digital Advertising
Digital banner ads and online advertising impressions.
**Fields:**
* **Impressions** - Total digital ad impressions
* **CPM** - Cost per thousand impressions
**Permission:** Edit Marketing Value (Enterprise)
#### Social Media
Social media presence and engagement value.
**Follower-based metrics:**
* **Followers** - Total social media followers
* **Followers CPM** - Cost per thousand followers
**Impression-based metrics:**
* **Impressions** - Total social media impressions
* **Impressions CPM** - Cost per thousand impressions
**Engagement-based metrics:**
* **Engagements** - Total likes, comments, shares
* **Engagements CPM** - Cost per thousand engagements
**Social DeepDive Plugin**: Enable the SocialDeepDive plugin to automatically fetch social media
metrics from your connected accounts (Facebook, Instagram, TikTok, YouTube). See [SocialDeepDive
for Valuation](/platform/plugins/social-deep-dive) for setup details.
**Permission:** Edit Marketing Value (Enterprise)
#### Match & Hospitality
Physical attendance and hospitality value.
**Attendance:**
* **Attendance** - Total match attendance
* **Attendance CPM** - Cost per thousand attendees
**Hospitality:**
* **Hospitality Guests** - Number of VIP/hospitality guests
* **Value per Guest** - Average value per hospitality guest
**Permission:** Edit Marketing Value (Enterprise)
### 5. Brand Value
Qualitative brand strength indicators that multiply the total calculated value.
**Brand Indicators (1-10 scale):**
* **Popularity** - Brand awareness and recognition
* **CSR** - Corporate Social Responsibility perception
* **Culture** - Brand culture and identity strength
* **Loyalty** - Fan and stakeholder loyalty
Each indicator impacts the final valuation through a qualitative multiplier.
**Permission:** Edit Brand Value (Enterprise)
**Default Values**: Your organization's default brand values (set in Settings) are pre-filled for
new valuations.
**Industry Typical Ranges** (reference guide):
| Sport/Sector | Popularity | CSR | Culture | Loyalty |
| --------------------------- | ---------- | ---- | ------- | ------- |
| **Premier League Football** | 8-10 | 6-8 | 8-10 | 8-10 |
| **Championship Football** | 6-8 | 5-7 | 7-9 | 7-9 |
| **Basketball (Top League)** | 6-8 | 6-8 | 6-8 | 6-8 |
| **Tennis (Professional)** | 5-7 | 7-9 | 6-8 | 5-7 |
| **Motor Racing** | 7-9 | 5-7 | 7-9 | 8-10 |
| **Olympic Sports** | 4-6 | 8-10 | 8-10 | 6-8 |
| **Esports** | 6-8 | 4-6 | 7-9 | 8-10 |
## Calculation Summary
Click the **calculator icon** in the bottom right to open the calculation drawer.
The drawer shows:
* **Sales Value** - Total from merch + matchday + player sales
* **Media Value** - Total from all media channels (TV, web TV, PR, digital, social, match & hospitality)
* **Qualitative Multiplier** - Brand value impact (0.6x - 1.4x)
* **Final Total Value** - Complete valuation with all components
**Live Calculation**: Values update in real-time as you fill in the form. Use the calculator
drawer to see how each change affects the total.
## Saving Your Valuation
### Save as Draft
Click **"Save as Draft"** to save your work without approval.
**Drafts allow you to:**
* Continue editing later
* Share with colleagues for review
* Complete data collection over time
Drafts appear in the Valuations list with a "Draft" badge.
### Approve Immediately
Click **"Approve"** to finalize and approve the valuation.
**Approved valuations:**
* Are locked from editing (create a new version to make changes)
* Appear in reports and analytics
* Can be used for sponsor proposals
* Show an "Approved" badge
**Approval is Final**: Once approved, valuations cannot be edited. You'll need to create a new
valuation to make changes.
## Tips for Accurate Valuations
### Data Collection
1. **Gather all data first** - Collect metrics from all channels before starting
2. **Use consistent periods** - Match all metrics to the same time period
3. **Verify CPM rates** - Check industry standards for your market
4. **Document sources** - Keep notes on where metrics came from
### CPM Guidelines
Typical CPM values by channel:
* **TV**: €20-€50 (varies by time slot and audience)
* **Web TV**: €5-€15
* **PR**: €3-€10
* **Digital**: €2-€8
* **Social**: €5-€15 (higher for engagement)
* **Attendance**: €10-€20
Adjust CPM rates based on your specific market, sport category, and audience demographics.
### Brand Value Scoring
* **Be realistic** - Overinflated scores reduce credibility
* **Use comparisons** - Score relative to competitors in your market
* **Consider trends** - Factor in recent changes (scandals, successes)
* **Get multiple opinions** - Brand perception varies by stakeholder
## Common Issues
### Missing Permissions
If you see "Access Denied" or greyed-out fields:
* Check your permissions with your organization admin
* Enterprise plans unlock granular field permissions
* At minimum, you need one of: Sales, Transfer, Marketing, or Brand editing rights
### Calculation Seems Wrong
If the final value looks incorrect:
* Check CPM values (common mistake: entering as € instead of per-thousand)
* Verify all fields use the same currency
* Ensure attendance/impressions are in correct units
* Review brand indicators (they multiply the total by 0.6x - 1.4x)
### SocialDeepDive Not Working
If automatic social metrics aren't loading:
* Verify the SocialDeepDive plugin is enabled (Platform → Plugins)
* Check that social accounts are connected
* Ensure you have the required plan tier (Professional/Enterprise)
* Manual entry is always available as fallback
See [SocialDeepDive Plugin Documentation](/platform/plugins/social-deep-dive) for troubleshooting.
## Next Steps
After creating a valuation:
See overview and key metrics
Generate detailed reports and analytics
Use valuation data in sponsorship proposals
View and compare historical valuations
Create valuations regularly (monthly or quarterly) to track value trends over time and demonstrate
growth to sponsors.
## Frequently Asked Questions
CPM (Cost Per Mille) is an industry-standard pricing model that calculates the cost per 1,000 impressions or views. Valiyou uses CPM to convert media exposure (TV broadcasts, social media, digital ads) into monetary value. For example, if your CPM is €10 and you have 500,000 impressions, the calculated value is €5,000. This provides transparent, auditable sponsorship valuations.
In the Media Value section, enter TV broadcasting data including total seconds of exposure, number
of viewers, and your CPM rate. Valiyou automatically calculates the monetary value based on these
metrics. You can track both regular TV broadcasts and Web TV/streaming separately.
Yes! The Social Media section lets you track metrics from Facebook, Instagram, TikTok, YouTube,
and LinkedIn. Enter follower counts, impressions, and engagement data. For automated tracking,
integrate the SocialDeepDive plugin which syncs metrics directly from social platforms.
Sales Value tracks direct revenue from merchandise and matchday ticket sales. Media Value
calculates the monetary worth of brand exposure across TV, digital, social media, and other
channels using CPM methodology. Both contribute to the total sponsorship valuation but measure
different value sources.
Player sales (transfers) can be included in valuations to show the total economic impact of your
club's operations. Enter each player's name and transfer fee received. This is particularly
relevant for demonstrating overall brand value and market position to sponsors.
Brand Value Indicators are qualitative metrics like brand awareness, fan engagement, community
impact, and market position. These complement quantitative metrics (sales, media) to provide a
holistic view of sponsorship value. Available on Professional and Enterprise plans.
Yes! When creating a valuation, you can save it as a draft to continue editing later, or approve
it immediately to include it in reports and analytics. Draft valuations don't appear in dashboard
metrics until approved.
We recommend creating valuations monthly or quarterly to track value trends over time. Consistent
timing (e.g., last day of each quarter) makes time-series analysis easier and helps demonstrate
growth patterns to sponsors and stakeholders.
You need at least one of these permissions: Edit Sales Value, Edit Transfer Value, Edit Marketing
Value, or Edit Brand Value. Admins have all permissions by default. Check with your organization
admin if you don't see the New Valuation button.
Yes! After creating valuations, navigate to Reports to generate detailed PDF reports with charts, trends, and metrics. These professional reports are perfect for board meetings, sponsor renewals, and stakeholder presentations.