Getting Started
To create a new valuation:- Navigate to Valuations → Valuations in the sidebar
- Click “New Valuation” button
- Fill in the form sections below
- Save as draft or approve immediately
Permissions Required: You need at least one of these permissions: Edit Sales Value, Edit Transfer Value, Edit Marketing Value, or Edit Brand Value.
Valuation Form Sections
The valuation form is divided into multiple sections, each capturing different value components.
1. Valuation Date
Select the date for this valuation. This helps track valuations over time and compare historical data. Field:- Date - The date this valuation represents (defaults to today)
2. Sales Value
Capture revenue from merchandise and matchday ticket sales. Fields:- Merchandise Revenue - Total revenue from club merchandise sales
- Matchday Revenue - Revenue from ticket sales and matchday events
Currency: All monetary values use your organization’s base currency (set in Settings).
3. Player Sales (Optional)
Feature Availability: Player sales tracking requires Professional or Enterprise plan.
- Player Name - Name of the sold player
- Sale Value - Transfer fee received
4. Media Value
Media value is calculated across multiple channels. Each channel has its own section with specific metrics.TV Broadcasting
Television broadcast exposure value. Fields:- Duration (minutes) - Total minutes of TV exposure
- Size Category - Screen size: Small (S), Medium (M), Large (L)
- CPM - Cost per thousand viewers
- Viewers - Total number of TV viewers
CPM (Cost Per Mille): CPM represents the cost per 1,000 impressions. Typical values range from €5-€50 depending on audience quality.
Web TV
Online streaming and web TV exposure. Fields:- Views - Total number of web TV views
- CPM - Cost per thousand views
PR & Press
Traditional media and press reach. Fields:- Reach - Total audience reached through PR
- CPM - Cost per thousand reach
Digital Advertising
Digital banner ads and online advertising impressions. Fields:- Impressions - Total digital ad impressions
- CPM - Cost per thousand impressions
Social Media
Social media presence and engagement value.
- Followers - Total social media followers
- Followers CPM - Cost per thousand followers
- Impressions - Total social media impressions
- Impressions CPM - Cost per thousand impressions
- Engagements - Total likes, comments, shares
- Engagements CPM - Cost per thousand engagements
Match & Hospitality
Physical attendance and hospitality value. Attendance:- Attendance - Total match attendance
- Attendance CPM - Cost per thousand attendees
- Hospitality Guests - Number of VIP/hospitality guests
- Value per Guest - Average value per hospitality guest
5. Brand Value
Qualitative brand strength indicators that multiply the total calculated value. Brand Indicators (1-10 scale):- Popularity - Brand awareness and recognition
- CSR - Corporate Social Responsibility perception
- Culture - Brand culture and identity strength
- Loyalty - Fan and stakeholder loyalty
Default Values: Your organization’s default brand values (set in Settings) are pre-filled for new valuations.
| Sport/Sector | Popularity | CSR | Culture | Loyalty |
|---|---|---|---|---|
| Premier League Football | 8-10 | 6-8 | 8-10 | 8-10 |
| Championship Football | 6-8 | 5-7 | 7-9 | 7-9 |
| Basketball (Top League) | 6-8 | 6-8 | 6-8 | 6-8 |
| Tennis (Professional) | 5-7 | 7-9 | 6-8 | 5-7 |
| Motor Racing | 7-9 | 5-7 | 7-9 | 8-10 |
| Olympic Sports | 4-6 | 8-10 | 8-10 | 6-8 |
| Esports | 6-8 | 4-6 | 7-9 | 8-10 |
Calculation Summary
Click the calculator icon in the bottom right to open the calculation drawer. The drawer shows:- Sales Value - Total from merch + matchday + player sales
- Media Value - Total from all media channels (TV, web TV, PR, digital, social, match & hospitality)
- Qualitative Multiplier - Brand value impact (0.6x - 1.4x)
- Final Total Value - Complete valuation with all components
Saving Your Valuation
Save as Draft
Click “Save as Draft” to save your work without approval. Drafts allow you to:- Continue editing later
- Share with colleagues for review
- Complete data collection over time
Approve Immediately
Click “Approve” to finalize and approve the valuation. Approved valuations:- Are locked from editing (create a new version to make changes)
- Appear in reports and analytics
- Can be used for sponsor proposals
- Show an “Approved” badge
Tips for Accurate Valuations
Data Collection
- Gather all data first - Collect metrics from all channels before starting
- Use consistent periods - Match all metrics to the same time period
- Verify CPM rates - Check industry standards for your market
- Document sources - Keep notes on where metrics came from
CPM Guidelines
Typical CPM values by channel:- TV: €20-€50 (varies by time slot and audience)
- Web TV: €5-€15
- PR: €3-€10
- Digital: €2-€8
- Social: €5-€15 (higher for engagement)
- Attendance: €10-€20
Adjust CPM rates based on your specific market, sport category, and audience demographics.
Brand Value Scoring
- Be realistic - Overinflated scores reduce credibility
- Use comparisons - Score relative to competitors in your market
- Consider trends - Factor in recent changes (scandals, successes)
- Get multiple opinions - Brand perception varies by stakeholder
Common Issues
Missing Permissions
If you see “Access Denied” or greyed-out fields:- Check your permissions with your organization admin
- Enterprise plans unlock granular field permissions
- At minimum, you need one of: Sales, Transfer, Marketing, or Brand editing rights
Calculation Seems Wrong
If the final value looks incorrect:- Check CPM values (common mistake: entering as € instead of per-thousand)
- Verify all fields use the same currency
- Ensure attendance/impressions are in correct units
- Review brand indicators (they multiply the total by 0.6x - 1.4x)
SocialDeepDive Not Working
If automatic social metrics aren’t loading:- Verify the SocialDeepDive plugin is enabled (Platform → Plugins)
- Check that social accounts are connected
- Ensure you have the required plan tier (Professional/Enterprise)
- Manual entry is always available as fallback