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Valuation Dashboard & Real-Time KPIs

Access comprehensive valuation analytics through an intuitive dashboard that transforms your sponsorship data into actionable insights. View real-time metrics, track performance trends, and analyze value distribution across sales, media, and brand channels with visual charts designed for data-driven decision making. View a comprehensive overview of your organization’s valuation data with visual charts and key metrics.

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Accessing the Dashboard

Navigate to Valuations → Dashboard from the sidebar to access your valuation overview.

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Empty State

If you don’t have any approved valuations yet, you’ll see a helpful prompt:

• Icon: Clipboard graphic
• Message: “No approved valuations”
• Description: “Create your first valuation to see insights here”
• Action: “Create Valuation” button linking to the valuation form

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Metric Cards

Three key metric cards provide at-a-glance insights with trend indicators:

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Total Attention Valuation

Shows your organization’s total combined valuation across all value types. Calculation: Sales Value + Media Value + Brand Multiplier Impact Trend Indicator: Compares to previous approved valuation

• Green arrow ↑ - Increase from previous valuation
• Red arrow ↓ - Decrease from previous valuation
• Percentage - Shows exact change percentage

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Total Reach

Aggregate of all media reach metrics across channels. Includes:

• TV viewers
• Web TV views
• PR reach
• Digital advertising impressions
• Social media impressions
• Match attendance

Trend Indicator: Compares to previous approved valuation, showing percentage change

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Brand Value Indicator

Average of your four brand indicators on a 1-10 scale. Calculation: (Popularity + CSR + Culture + Loyalty) / 4 Display: Shows as X.X/10 (e.g., 7.5/10) Trend Indicator: Compares to previous approved valuation, showing change in points

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Valuation Methods

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Notation Toggle

Button: “Show Full Notation” / “Show Abbreviated Notation” (top right) Switch between full numbers and abbreviated notation for better readability. Full Notation:

• Shows complete numbers (e.g., “1,234,567”)
• Best for precise values and accounting
• Default view

Abbreviated Notation:

• Shows shortened numbers with suffixes (e.g., “1.2M”, “567K”)
• Best for quick overviews and presentations
• Cleaner visual appearance

How to Toggle:

1. Look for the button in the top right corner of the dashboard
2. Click “Show Abbreviated Notation” to switch to shortened format
3. Click “Show Full Notation” to return to complete numbers

Where It Applies:

• Metric cards (Total Attention Valuation, Total Reach)
• All chart values and tooltips
• Breakdown chart labels
• Legend values

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Valuation Breakdown Bar Chart

Title: “Total Attention Valuation Breakdown” A horizontal stacked bar chart showing the relative contribution of every value component.

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Value Components

The chart visualizes all sub-components in three color-coded groups: Sales (Blue Shades)

• Merchandise revenue
• Matchday revenue
• Player sales value

Media (Green Shades)

• TV broadcasting
• Web TV
• PR & Press
• Digital advertising
• Social media
• Match & hospitality

Brand Multiplier (Purple Shades)

• Popularity impact
• CSR impact
• Culture impact
• Loyalty/Fans impact

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How to Read It

• Width of each segment = Relative contribution to total value
• Color groups = Easy identification of value type
• Hover tooltip shows:
  • Component name
  • Exact monetary value
  • Percentage of total valuation

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Sales Value Breakdown Chart

Title: “Sales Value Breakdown” Subtitle: Shows total sales value sum A donut chart (pie chart with center hole) showing sales revenue distribution.

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Components

• Merchandise - Club merchandise sales (blue)
• Matchday - Ticket and matchday revenue (darker blue)
• Player Sales - Player transfer fees (light blue)

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Features

• Donut chart format - Modern visualization with center space
• Responsive sizing - Smaller on mobile (75px radius), larger on desktop (100px radius)
• Interactive tooltip - Hover to see exact values and percentages
• Legend below - Shows each component with color indicator and value

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Media Value Breakdown Chart

Title: “Media Value Breakdown” Subtitle: Shows total media value sum A donut chart showing media value distribution across six channels.

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Components

• TV - Television broadcasting (green)
• Web TV - Online streaming (darker green)
• PR - Press and media coverage (dark green)
• Digital - Digital advertising (very dark green)
• Social - Social media value (medium green)
• Attendance - Match attendance value (light green)

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Features

• Donut chart format - Same style as sales chart
• Responsive sizing - Mobile and desktop optimized
• Interactive tooltip - Exact values and percentages on hover
• Legend below - All six channels with color indicators

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Brand Value Spider Chart

Title: “Brand Value Indicators” Subtitle: Shows average brand value (e.g., “Average: 7.5/10”) A radar/spider chart showing your four brand indicators on a 1-10 scale.

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Indicators

All four indicators are plotted on a radial chart with a scale from 0 to 10:

• Popularity - Brand awareness and recognition (purple)
• CSR - Corporate Social Responsibility perception (dark purple)
• Culture - Brand culture and identity strength (light purple)
• Fans/Loyalty - Fan and stakeholder loyalty (very light purple)

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Features

• Radial grid - Shows scale from 0 to 10
• Purple shading - Filled area represents overall brand strength
• Interactive tooltip - Hover over corners to see exact values
• Legend below - Shows all four indicators with values (X/10)

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How to Read It

• Larger shape = Stronger overall brand value
• Balanced shape = Consistent brand strength across indicators
• Uneven shape = Identifies areas for brand development

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Using Dashboard Data

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For Sponsor Proposals

• Export charts for sponsor pitch decks
• Show trend indicators to demonstrate growth
• Use breakdown charts to identify high-value touchpoints

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For Strategic Planning

• Sales breakdown - Identify revenue diversification opportunities
• Media breakdown - Focus efforts on high-performing channels
• Brand indicators - Target areas for brand development
• Trend indicators - Track progress over time

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For Reporting

• Share dashboard with stakeholders for quick overview
• Use metric cards for executive summaries
• Compare valuations quarter-over-quarter or year-over-year

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Frequently Asked Questions

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How do I access the valuation dashboard?

Navigate to Valuations → Dashboard from the sidebar. You need at least one approved valuation to see dashboard analytics and KPI tracking visualizations.

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Why don’t I see my latest valuation on the dashboard?

Make sure your valuation is approved. Draft valuations don’t appear on the dashboard. Go to Valuations → Valuations, open your valuation, and click “Approve” to include it in the analytics overview.

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Why are some dashboard charts empty?

Charts only show components with values greater than 0. If you didn’t enter data for certain channels (e.g., no Web TV metrics), those segments won’t appear in the data visualization.

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What does “No Previous Data” mean on trend indicators?

If you only have one approved valuation, there’s no previous valuation to compare against for trend analysis. Trend indicators will show “No previous data” until you have at least two approved valuations.

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Can I export dashboard charts for presentations?

You can take screenshots of the dashboard or use your browser’s print function for stakeholder presentations. Future updates may include built-in export functionality for analytics reports.

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How do I switch between full and abbreviated notation?

Click the “Show Abbreviated Notation” or “Show Full Notation” button in the top right corner. Abbreviated notation displays values like “1.2M” while full notation shows complete numbers like “1,234,567”.

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What metrics are included in Total Reach calculations?

Total Reach aggregates TV viewers, Web TV views, PR reach, digital advertising impressions, social media impressions, and match attendance. Social followers and engagements are excluded to avoid double-counting.

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How often should I create valuations for trend analysis?

Create valuations regularly (monthly or quarterly) to build trend history and unlock the full value of dashboard analytics and KPI tracking over time.

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Can I customize the dashboard currency display?

Yes, the dashboard displays values in your organization’s base currency, which you can set in Settings → Organisation → General Settings.

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How does the brand value indicator affect my total valuation?

The Brand Value Indicator (calculated from Popularity, CSR, Culture, and Loyalty) acts as a multiplier on your combined sales and media value. Higher brand scores amplify your total attention valuation, while lower scores reduce it. The indicator helps quantify the impact of brand strength on overall sponsorship value.

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Next Steps