Accessing the Dashboard
Navigate to Valuations → Dashboard from the sidebar to access your valuation overview.Approved Valuations Only: The dashboard only shows approved valuations. Draft valuations are not included in calculations or charts.
Empty State
If you don’t have any approved valuations yet, you’ll see a helpful prompt:- Icon: Clipboard graphic
- Message: “No approved valuations”
- Description: “Create your first valuation to see insights here”
- Action: “Create Valuation” button linking to the valuation form
Metric Cards
Three key metric cards provide at-a-glance insights with trend indicators:
Total Attention Valuation
Shows your organization’s total combined valuation across all value types. Calculation: Sales Value + Media Value + Brand Multiplier Impact Trend Indicator: Compares to previous approved valuation- Green arrow ↑ - Increase from previous valuation
- Red arrow ↓ - Decrease from previous valuation
- Percentage - Shows exact change percentage
Currency: Displayed in your organization’s base currency (set in Settings).
Total Reach
Aggregate of all media reach metrics across channels. Includes:- TV viewers
- Web TV views
- PR reach
- Digital advertising impressions
- Social media impressions
- Match attendance
Brand Value Indicator
Average of your four brand indicators on a 1-10 scale. Calculation: (Popularity + CSR + Culture + Loyalty) / 4 Display: Shows asX.X/10 (e.g., 7.5/10)
Trend Indicator: Compares to previous approved valuation, showing change in points
Valuation Methods
Notation Toggle
Button: “Show Full Notation” / “Show Abbreviated Notation” (top right) Switch between full numbers and abbreviated notation for better readability. Full Notation:- Shows complete numbers (e.g., “1,234,567”)
- Best for precise values and accounting
- Default view
- Shows shortened numbers with suffixes (e.g., “1.2M”, “567K”)
- Best for quick overviews and presentations
- Cleaner visual appearance
- Look for the button in the top right corner of the dashboard
- Click “Show Abbreviated Notation” to switch to shortened format
- Click “Show Full Notation” to return to complete numbers
- Metric cards (Total Attention Valuation, Total Reach)
- All chart values and tooltips
- Breakdown chart labels
- Legend values
Valuation Breakdown Bar Chart
Title: “Total Attention Valuation Breakdown” A horizontal stacked bar chart showing the relative contribution of every value component.Value Components
The chart visualizes all sub-components in three color-coded groups: Sales (Blue Shades)- Merchandise revenue
- Matchday revenue
- Player sales value
- TV broadcasting
- Web TV
- PR & Press
- Digital advertising
- Social media
- Match & hospitality
- Popularity impact
- CSR impact
- Culture impact
- Loyalty/Fans impact
How to Read It
- Width of each segment = Relative contribution to total value
- Color groups = Easy identification of value type
- Hover tooltip shows:
- Component name
- Exact monetary value
- Percentage of total valuation
Only components with values greater than 0 are displayed. Empty components are automatically hidden.
Sales Value Breakdown Chart
Title: “Sales Value Breakdown” Subtitle: Shows total sales value sum A donut chart (pie chart with center hole) showing sales revenue distribution.Components
- Merchandise - Club merchandise sales (blue)
- Matchday - Ticket and matchday revenue (darker blue)
- Player Sales - Player transfer fees (light blue)
Features
- Donut chart format - Modern visualization with center space
- Responsive sizing - Smaller on mobile (75px radius), larger on desktop (100px radius)
- Interactive tooltip - Hover to see exact values and percentages
- Legend below - Shows each component with color indicator and value
If no sales data exists, the chart displays “No sales data available” message.
Media Value Breakdown Chart
Title: “Media Value Breakdown” Subtitle: Shows total media value sum A donut chart showing media value distribution across six channels.Components
- TV - Television broadcasting (green)
- Web TV - Online streaming (darker green)
- PR - Press and media coverage (dark green)
- Digital - Digital advertising (very dark green)
- Social - Social media value (medium green)
- Attendance - Match attendance value (light green)
Features
- Donut chart format - Same style as sales chart
- Responsive sizing - Mobile and desktop optimized
- Interactive tooltip - Exact values and percentages on hover
- Legend below - All six channels with color indicators
Only channels with values greater than 0 appear in the chart. Empty channels are filtered out.
Brand Value Spider Chart
Title: “Brand Value Indicators” Subtitle: Shows average brand value (e.g., “Average: 7.5/10”) A radar/spider chart showing your four brand indicators on a 1-10 scale.Indicators
All four indicators are plotted on a radial chart with a scale from 0 to 10:- Popularity - Brand awareness and recognition (purple)
- CSR - Corporate Social Responsibility perception (dark purple)
- Culture - Brand culture and identity strength (light purple)
- Fans/Loyalty - Fan and stakeholder loyalty (very light purple)
Features
- Radial grid - Shows scale from 0 to 10
- Purple shading - Filled area represents overall brand strength
- Interactive tooltip - Hover over corners to see exact values
- Legend below - Shows all four indicators with values (X/10)
How to Read It
- Larger shape = Stronger overall brand value
- Balanced shape = Consistent brand strength across indicators
- Uneven shape = Identifies areas for brand development
Using Dashboard Data
For Sponsor Proposals
- Export charts for sponsor pitch decks
- Show trend indicators to demonstrate growth
- Use breakdown charts to identify high-value touchpoints
For Strategic Planning
- Sales breakdown - Identify revenue diversification opportunities
- Media breakdown - Focus efforts on high-performing channels
- Brand indicators - Target areas for brand development
- Trend indicators - Track progress over time
For Reporting
- Share dashboard with stakeholders for quick overview
- Use metric cards for executive summaries
- Compare valuations quarter-over-quarter or year-over-year
Trend Analysis: All percentage changes compare to the previous approved valuation, not the very first valuation. This gives you the most recent trend direction.