Valuation Details

View the complete breakdown of any valuation with detailed metrics, visual bars, and CPM calculations.

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Accessing Valuation Details

Click on any valuation from the Valuations list to open its detail page.

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Page Header

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Mobile Header (Sticky)

Fixed header at the top of mobile screens with:

• Back button - Returns to Valuations list (with loading spinner)
• Export dropdown - PDF and CSV export options
• Info button - Shows approval information
• Edit button - Opens edit mode (if you have edit permissions)

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Desktop Header

Breadcrumb navigation:

• Valuations - Link back to list
• Valuation Details - Current page

Actions (top right):

• Info icon - Toggle approval information sidebar
• Export dropdown - PDF and CSV export
• Edit button - Open valuation in edit mode

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Title and Status

Valuation Date: Displayed as page title (e.g., “15. januar 2025”) Status Badge: Shows Draft (gray) or Approved (green)

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Summary Cards

Four metric cards at the top provide key totals:

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Total Attention Valuation

Final calculated value including all components and brand multiplier. Display: Large currency amount (e.g., “€125,000”)

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Sales Value

Total sales revenue (merchandise + matchday + player sales). Display: Currency amount

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Media Value

Total media value across all channels (TV, Web TV, PR, Digital, Social, Attendance). Display: Currency amount

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Qualitative Multiplier

Brand multiplier applied to sales and media values. Display: Decimal multiplier (e.g., “1.15x”)

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Cash Flow Visualization

Displays when: Cash Flow Visualization plugin is enabled in Platform → Plugins An interactive Sankey chart showing value flow from individual components to final total.

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Features

• Nodes: Sales, Media, Brand components
• Flows: Visual representation of how values combine
• Interactive: Hover to see exact values
• Responsive: Adapts to screen size
• Customizable: Configure chart type, height, color scheme, position, and more

See Cash Flow Visualization Configuration for customization options (chart type, height, color scheme, position, interactivity, animation).

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Sales Value Section

Detailed breakdown of all sales revenue components.

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Merchandise Revenue

Fields:

• Label: “Merchandise Revenue”
• Value: Currency amount
• Bar chart: Visual representation relative to total valuation
• Calculation: Direct value from form

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Matchday Revenue

Fields:

• Label: “Matchday Revenue”
• Value: Currency amount
• Bar chart: Visual representation
• Calculation: Direct value from form

Color: Blue (#3B82F6) for all sales components

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Player Sales Section (Professional/Enterprise)

Individual player transfers with detailed breakdown.

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Individual Player Sales

For each player sale:

• Player name - Name of sold player
• Sale value - Transfer fee
• Bar chart - Visual representation
• Color: Light blue (#60A5FA)

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Total Player Sales Value

Sum of all player transfers:

• Label: “Total Player Sales Value”
• Value: Sum of all sale values
• Bar chart: Combined visual representation

Empty State: If no player sales, shows “No player sales data”

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Media Value Section

Comprehensive breakdown across six media channels.

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TV Broadcasting

Fields:

• Duration: Minutes of TV exposure
• Size Category: S (Small ≤1%), M (Medium ~1-5%), L (Large ~5-15%), XL (Extra Large >15%)
• Viewers: Total TV viewers count
• Calculation: Duration × Size Multiplier × CPM × Viewers ÷ 1000

Size Multipliers:

• S = 0.4x
• M = 0.7x
• L = 1.0x
• XL = 1.0x

Example calculation: 30 minutes × 0.7 (M) × €20 CPM × 50,000 viewers = €21,000

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Web TV

Fields:

• Views: Total web TV views
• Calculation: Views ÷ 1000 × CPM

Example: 10,000 views × €10 CPM = €100

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PR & Press

Fields:

• Reach: Total audience reached through PR
• Calculation: Reach ÷ 1000 × CPM

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Digital Advertising

Fields:

• Impressions: Total digital ad impressions
• Calculation: Impressions ÷ 1000 × CPM

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Social Media

Three separate metrics combined: Followers-based:

• Social Followers: Follower count ÷ 1000 × Followers CPM

Impressions-based:

• Social Impressions: Impressions ÷ 1000 × Impressions CPM

Engagement-based:

• Social Engagements: Engagements ÷ 1000 × Engagements CPM

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Match & Hospitality

Two components: Attendance:

• Field: Total match attendance
• Calculation: Attendance ÷ 1000 × Attendance CPM

Hospitality:

• Field: Number of hospitality guests
• Calculation: Guests × Value per Guest

Color: Green (#10B981) for all media components

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Media Value Features

Every media item displays:

• Label: Component name (e.g., “TV Viewers”)
• Value: Calculated currency amount
• Bar chart: Visual representation relative to total
• Formula: Shows exact calculation (e.g., “10,000 × €5.00 CPM”)

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Brand Value Indicators Section

Four brand indicators on a 1-10 scale.

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Popularity

Field: Brand awareness and recognition (1-10) Display: Value out of 10 (e.g., “8/10”) Bar chart: Purple bar showing value relative to max (10)

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CSR (Corporate Social Responsibility)

Field: CSR perception (1-10) Display: Value out of 10

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Culture

Field: Brand culture and identity strength (1-10) Display: Value out of 10

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Fans/Loyalty

Field: Fan and stakeholder loyalty (1-10) Display: Value out of 10 Color: Purple (#A855F7) for all brand indicators

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Mini Bar Charts

Every value component includes a visual bar chart:

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Features

• Relative scale: Bar width represents percentage of total valuation
• Color-coded: Blue (sales), Light blue (player sales), Green (media), Purple (brand)
• Responsive: Adapts to container width
• Dark mode support: Adjusts background for readability

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How to Read

• Longer bar = Larger contribution to total valuation
• Shorter bar = Smaller contribution
• Empty bar = Zero value

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Approval Information

Access: Click Info icon (top right) to toggle

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Desktop Layout

Sticky sidebar on the right side showing:

• Status badge: Draft or Approved
• Status history timeline: All status changes with dates and users

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Mobile Layout

Slide-in panel from the right showing same information:

• Close with X button or swipe
• Scrollable content

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Status History Timeline

Shows chronological record of:

• Status changes: Draft → Approved transitions
• Who: User who made the change
• When: Date and time of change
• Visual timeline: Vertical line connecting events

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Export Options

Dropdown menu with two export formats:

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Export PDF

Action: Opens browser print dialog Output: PDF file with print-optimized layout What’s included:

• Organization logo (if uploaded)
• Valuation date as title
• All summary metrics
• Complete sales, media, and brand breakdowns
• Mini bar charts (rendered as colored bars)

What’s excluded:

• Navigation elements
• Buttons and interactive elements
• Approval sidebar (use Info button before printing if needed)

Print Settings:

• Page size: A4
• Margins: 0.8cm
• Orientation: Portrait
• Colors: Preserved (charts, bars, indicators)

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Export CSV

Action: Downloads CSV file Filename: valuation-YYYY-MM-DD.csv What’s included:

• All valuation fields (excluding player_sales)
• Player sales in separate section (if any)
• Header row with field names
• Data row with values

Use cases:

• Import into Excel/Google Sheets
• Bulk data analysis
• Integration with other systems
• Archival records

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Edit Mode

Button: “Edit” (top right) Access: Requires edit permissions (Edit Sales/Transfer/Marketing/Brand or Admin) Action: Navigates to edit page with:

• All current values pre-filled
• Same form structure as “Create Valuation”
• Save as Draft or Approve options

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Common Use Cases

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Reviewing Valuation Accuracy

1. Open valuation from list
2. Check summary cards for overall totals
3. Review each section for data accuracy
4. Verify CPM calculations in formula displays
5. Edit if corrections needed

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Presenting to Sponsors

1. Enable Cash Flow Visualization plugin for visual impact
2. Open valuation detail page
3. Click Export PDF
4. Print or save PDF for proposal
5. Share with sponsor stakeholders

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Analyzing Value Distribution

1. Open valuation
2. Compare mini bar chart widths across components
3. Identify strongest value drivers (sales vs media)
4. Note which media channels contribute most
5. Use insights to focus future efforts

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Tracking Approval History

1. Click Info icon (top right)
2. Review status timeline
3. See who approved and when
4. Verify approval chain for audit purposes

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Permissions

Different permissions show different sections:

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Troubleshooting

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Values Look Wrong

Check:

1. Verify CPM values in formula displays
2. Common mistake: Entering CPM as cost per impression instead of cost per thousand
3. Check TV size multiplier (S/M/L/XL)
4. Verify all counts (viewers, impressions, reach) are correct

Fix: Click Edit button, correct values, save as Draft or Approve

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Export PDF Not Working

Try:

1. Ensure popup blocker isn’t blocking print dialog
2. Check browser print permissions
3. Use Chrome/Safari for best print results
4. Manually use browser’s Print function (Cmd+P / Ctrl+P)

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Export CSV Empty or Corrupted

Check:

1. Valuation has saved data (not just loaded)
2. Browser allows file downloads
3. Try opening CSV with different program (Excel, Google Sheets, Notepad)
4. Re-export if file appears corrupted

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Can’t Edit Valuation

Reasons:

• You don’t have edit permissions (only View permissions)
• Contact admin to request Edit Sales/Transfer/Marketing/Brand permissions
• Or request Admin role for full access

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Approval Info Not Showing

Check:

• Click Info icon (top right) to toggle visibility
• On mobile: Slide-in panel should appear
• On desktop: Sidebar appears on right side
• If valuation is Draft: Only shows creation event (normal)

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Next Steps